Whether it is a local business video platform where a company shares free training videos with potential clients or one where they provide free short videos and promote their goods, there are a lot of ways in which businesses can utilize the power of video. Videos has become so important nowadays as it helps any business grow, as those humanize a business much better than blog posts and even simple photos.
Here are 3 great ways to utilize videos to attract new clients along with developing more powerful connections with existing ones.
One of the popular ways to use a video is to create an introduction on your company website. This is a very good idea as people love to watch videos more than to read texts, so they might be curious to learn about you in just a short video, and this is a really great possibility to make a pitch, show yourself off or inspire your visitors to utilize your site in any way you want it to be used.
Another way in which any business can use video in their marketing strategy is by demonstrating your products or services. This works well with those products, where customers are interested to see first what they will be spending money for, as well as video can be useful to convince them to buy whatever you are selling.
The third way to use videos is to shoot some real client testimonies to contribute to your website. This works extremely great if the customer has experienced a change of some kind, such as with fat burning, skin rejuvenation, and even with developing a new skill. So-called before/after comparison videos constantly work best.
Talking about video making, you can't skip a video marketing topic, as if nobody watches your video, it will not bring you any value. An excellent way to promote your videos and as a result - your brand is to publish those on YouTube.
YouTube is an outstanding source of the traffic to your website. Get started making brief, simple videos that you publish to YouTube. Promote your videos on social media, in your blog posts, and in any other way you can think of. Do not just create one video, try to make at least one video a week for a beginning, and more often as you gain some experience.
The fastest way to make your video popular is to rank it in the right way. This Tool is the Best to RANK Your Videos on the 1st Pages of Both Google and YouTube Fast and Easy.
In future articles of this series, we'll talk about how to get free traffic from YouTube.