There are no doubts, that any kind of business needs exposure. So, how to stay in trend and make search engines like Google or Yahoo to rank your website higher? Let’s see how they actually work…Search engines utilize a range of signals to “score” each page of your website found online. This “score” will identify where in the results a website page will appear when a user looks for a particular keyword.
Google, Yahoo, Bing, and other commonly-used online search engines, cache, index and rank URLs/web pages separately. Although each website has a general score, the specific “score” of a specific page has a big impact on where it will appear in the rankings. As a result, some pages on a website may appear high in the rankings and others much lower down (or even not be ranked at all).
Having more URLs would give the online search engine more content to work with. One of the most basic and most efficient ways to add content-rich pages to a company site is via an integrated BLOG or even several blogs. Through blogging, you empower yourself to create an online presence while maintaining pace in your company or brand. There’s much more in running a blog than just ranking your website on the 1st page of Google.
Would you like to know WHAT is that? Let’s take a look at the topic closer…
Creating a blog as your user-friendly platform to talk about your product or services by sharing prompt information with your potential or present customers. In this case, the blog serves as a direct communication channel between your company and customers.
Your blog will allow two-way communication which both provide details about your market trends together with interaction with consumers’ prospects and feedbacks.
Blogging enhances your sense of concentrate on your business. It might help you in leading your products to the top of your niche. This is ultimately a fantastic way to reveal your and your brand’s inner personality.
Use a branding strategy that will let your products stand out. Make your blog posts the voice of your business. The content that you generate will magnetize the readers.
The readers that you get from your blog will lead you to improvement.
Communicate with your audience through let them comment and leave feedback on your posts and articles. An online forum is usually really valuable.
You can get different ideas and insights from them on how to improve your products or the company and brand.
From communicating with your clients, you may know much more about them including their mindsets on buying.
Your collection of various concepts might be in use to bring in influencers like being included in other blogs that can advertise your company and your products.
Your blog will not only make noise for your brand to get known. It can also form your confidence and credibility.
Through blogging, you have an opportunity to impart your enthusiasm. And as for the audiences that share the very same interests as you, they will be really delighted to purchase your product.
A blog that reveals its genuine face has an amazing possibility to get trust. Through it, consumers will begin to speak about your product, thus you will become a trustworthy resource of information in your niche then you will increase your potential customers.
In this online generation, your blog will offer you a massive benefit from your rivals who don’t own a blog.
It will make you look more fancy and innovative. However, if your competitors also run a blog, your edge over them is the way you attract your audience to trust you.
Staying connected with your clients is the secret to the success of your business. If you already understand exactly what they require ultimately you will increase your sales.
But to my mind, these all are secondary reasons for having a blog. NUMBER # 1 REASON is of cores ranking your site on the 1st pages of search engines, so your prospective clients can easily find your website and become your customers.
So, let’s presume a blog is contributed to the website – this automatically includes another indexable URL, (e.g. your company name.co.za/ blog site, or/ news/ posts, and so on).
It’s time to add some articles to your blog. Initial, useful, valuable information is the best to post.
I won’t talk much about what makes a good article or the advantages it can give your brand here, as these topics are covered in my other articles. But keep on reading to find out a super useful tool which will make your “writer” life a way easier…
In the meantime, we will adhere to the effect of developing additional URLs.
Let’s say you publish your blog posts weekly. In one month you will have 4 posts published, in one year you will have 52 posts, all with fresh and valuable content for your website visitors to check out, enjoy and be notified by, and 52 brand-new URLs for Google, Yahoo, and other online search engines, to find, analyze and contribute to their listings.
Assuming the quality of the info and writing is good enough, the bulk of these posts must rank well for their chosen target keywords, and ideally for secondary keywords.
Not only does including 52 articles in a year offer your company site a better opportunity of ranking well, it likewise gives you 52 pieces of content to share on your social media websites and to bookmark. This lets you to produce a wide variety of backlinks that point back at your business site – forming a web to “catch” site visitors and turn them into prospects and clients.
Now, here is a little SECRET TOOL serious bloggers use…It will help you not only in case you discover composing posts is hard, maybe you just do not have time to do it, consider to utilize THIS TOOL, which can create 500 fresh articles in just 45 seconds, so your blog site will end up being well-ranked and therefore will bring success to your business with no efforts. How Blogging Can Boost Your Business.