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5 Marketing Tactics & Strategies You can’t ignore in 2020

The world is changing. You can’t deny it. IM is not an exclusion. Even more…

With this unpredicted lockdowns when all the World has stopped, IM quite the contrary started to boom like never before…For every marketer it means not only more competition, but more opportunities as well.

The one thing is clear though…You can’t afford yourself to be average or outdated any more. You have to follow the trends to stay on track. And don’t be afraid to try something new.

Find ways you can take your brand voice to the new levels by testing new mediums, new tactics, new technologies…

Here are 5 Marketing Tactics & Strategies, I think, You can’t ignore in 2020

influencer marketing

influencer marketing

1. Influencer Marketing breaking the limits

There is no need to go it alone when building your brand online today.

The best way to survive and show progress is to partner with industry leaders, influencers, micro-influencers, partners and even competition to grow brand awareness, authority and sales.

We are all better together than we are alone as one. The steady trend of 2020 is Influencer Marketing, which is kind of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Influencers can be well-known celebrities, but more often they are Instagram or YouTube personalities with a huge niche following who can help spread the word about your business or product through their social channels.

Why Influencer Marketing is considered to be generally more authentic than corporate advertising:

• 63% of consumers trust influencers’ opinions of products much more than what brands say about themselves

• 58% of people have bought a new product in the past six months because of an influencer’s recommendation

For this reason, Iceland, a popular British supermarket chain, switched from ads with celebrities to a campaign that features real-life moms. Teaming up with YouTube community Channel Mum, it now works with a number of vloggers to promote its products in a more “authentic” fashion.

And research shows that 35% of moms trust online videos like the one below more than traditional ads:

Influencer marketing is not just a trend: A Mediakix study predicts that the ad spend for influencer marketing could reach $ 10 billion by the end of the year.

But think bigger here…

Influencer marketing is also going to be affected by artificial intelligence.

With each year, AI is making the process of finding the right influencers to partner with easier and faster.

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI).

In addition, artificial intelligence is transforming influencer marketing in the following ways:

• Image recognition with ANN (Artificial Neural Networks)

• Determining influencer performance with NLP (Natural Language Processing)

• Predicting incentives with ANN

• Determining an influencer's influence

• Flagging posts that don’t follow disclosure guidelines

• Elimination of fake engagements and spam bots

use more video

use more video

2. Use more video (again and again)!

Video remained a popular digital marketing tactic in 2019, and it’s a must marketing strategy for this year, too.

In fact, video marketing is one of ( if not the ) most important marketing trend today and likely for the next 5-10 years. These numbers show the importance of incorporating video into your digital marketing strategy in 2020:

• 70% of consumers say that they have shared a brand’s video

• 72% of businesses say that video has improved their conversion rate

• 52% of consumers say that watching product videos makes them more confident in online purchase decisions

• 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video

And don’t just think YouTube. There are plenty of ways to drive higher engagement with your video marketing, as you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn.

One of the issues that marketers have faced in recent years is the growing shift to mobile devices. Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens.

However, video can present the same information in a format that works perfectly regardless of the device.

If your site includes video, it’s 50 X more likely (50 times!) to drive organic search results compared to text. Why? Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings.

One of the best things about video marketing is that it makes it easy to reformat your content. Imagine that you’ve recorded a video for your YouTube channel.

Instead of just publishing it on YouTube, you could also:

• Get it transcribed so you have a text version of the video

• Publish the transcription on your blog under an embedded YouTube video for better rankings

• Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos)

• Turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats and images

• Rip the audio alone and use it as a podcast episode

• Use video thumbnails in your email marketing campaigns and the word “video” in subject lines to increase open rates by 19%

SEO

SEO

3. Content Marketing Continues to Dominate SEO

In November 2019, Google rolled out some major updates to its search algorithm. The updates included the new BERT system, which is designed to aid Google in its efforts to understand the natural language that people use in their search queries.

The advice from Google’s John Mueller is that “rather than chase the latest SEO trends, it’s more important to ensure a site has fast speeds, useful links, and well-written content.”

In fact, content marketing is so important that 88% of B2B content marketers agree that creating content makes their audience view their organization as a credible and trusted resource:

Stats from Content Marketing Institute:

• Content marketing costs 62% less than outbound marketing and generates 3x as many leads.

• Content marketing has lower up-front costs and deeper long-term benefits than paid search.

• 615 million devices now use ad blockers, which means your ads are not being seen by as many people.

• Small businesses with blogs generate 126% more leads than those without blogs.

• Content marketing rakes in conversion rates 6x higher than other methods.

Artificial Intelligence

Artificial Intelligence

4. Get Used to Artificial Intelligence and Start Using It!

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). It’s sure to be at the heart of global business and industry in the future – and it’s already taking over many simple jobs.

Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

Techgrabyte

“Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”

“Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”

Here are the top reasons why organizations are adopting AI in their business:

AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.

One exciting example of AI in practice is chatbots (more on that later). Mastercard created a Facebook messenger bot – which uses natural language processing software to decipher what the customer wants and respond as if it were a real person – to automate handling payments:

Artificial intelligence will soon be the driving force behind many services and, currently, we already see it implemented in such areas as:

• Basic communication

• Product recommendations

• Content creation

• Email personalization

• E-commerce transactions

• Businesses adopting AI in 2020 will be able to cut staffing costs and accelerate growth, getting an edge over their competitors.

Automation

Automation

5. Automation 

Gartner projects that 30% of businesses will incorporate artificial intelligence (AI) in their sales processes in 2020. In fairness, we should expect more, especially when you consider the amazing benefits of AI and automation for sales and marketing.

For example, you can use artificial intelligence and automation to:

• Improve Customer Retention and Loyalty

• Predict the Behavior of Your Customer with Propensity Modeling and Predictive Analytics

• Use AI-Powered Chatbots to Improve User Experience

• Leverage the Power of Audience Insights to Boost Search Ads

• Scale Up Your Content Marketing with AI-Generated Content

• Deliver a Highly Personalized Website Experience to Every User

• Optimize for Voice Search Queries

• Identify “Hot Leads”

• Reduce Cart Abandonment

• Target Customers Across Different Channels

• Boost Customer Lifetime Value (CLV)

• Upsell and Cross Sell to Customers

• Improve Blogger Outreach

• Generate Leads from Thank You Pages

• Automatically Suggest Content to Visitors

• Identify Bottlenecks in Your Sales Pipeline

• Measure the Performance of Your Marketing Campaigns

• Maintain a Central Hub for all Your Marketing Activities

• Cut Costs and Save Time

“Marketing will become a more even playing field and you’ll have no choice but to use automation.”

neil patel


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